Steppenwolf Announces Re-Brand to Kick off 42nd Season
Posted on October 2, 2017
Steppenwolf Theatre Company announced a bold new look by Grip for the start of their 2017/18 season. Since starting a partnership in 2016, Steppenwolf and Grip have worked to conduct deep field research to inform the rebrand. Both dynamic and flexible, the visual and messaging systems expand the brand to reflect the cultural institution that Steppenwolf is. The print, outdoor and online content immerse the community in the greater diversification of artistic voices and range of programming choices for patrons, inviting the community in to enjoy the new programming on their own terms.
Kevin McConkey, co-founder and president of Grip shares, “When thinking about Steppenwolf’s place in the community, we realized they are about creating conversations. Our work reflects the bold approach Steppenwolf takes in theatre, leading the nation in conversations about what Americans and our communities find true and relevant, today and tomorrow.”
Executive Director David Schmitz says, “Anna Shapiro and I opened Front Bar: Coffee & Drinks and the new 1700 Theatre last year with the goal of elevating the full theatre experience. This desire is echoed in our expanded programming, which has allowed more opportunities to share a wider array of stories that reflect the diversity of our great city. Grip has been an innovative partner in our growth and expansion, and with this rebrand they have captured the essence of the moment we’re in and the future we see.”