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Digital marketing allows small businesses to compete with a much smaller advertising budget. Discover the potential of digital marketing in 2021 where we work through the basics of advertising vs organic results, how to get started, which marketing platform is right for you, and a complete beginner's guide to SEO.
1.Digital Marketing Overview and Trends in 2021
2.Advertising Platforms and Which One is Right for You
3.Search Engine Optimization
4. Advertising vs SEO
5.What to Watch Out For
Attendees will learn how to create a structured digital marketing plan, identify the correct measures to set objectives and evaluate digital marketing as well as understand and follow the practical success factors to improve results from digital marketing.