How COVID Helped A New Coffee Shop Succeed Presented by IACCE

May 19, 2021 | 9:00 AM - 10:00 AM

Statewide chambers have joined together to host a Small Business Webinar Series featuring five monthly webinars to help businesses navigate the new normal.  Experts in their fields will show you all you need to know – from legal considerations to best practices in digital advertising; from brand identity to effective sales techniques; from actionable advice on marketing and communication best practices to help your small business succeed in 2021 and beyond.
 
How COVID Helped A New Coffee Shop Succeed Presented by Ryan Weckerly, Morningstar Media Group
 
Six months before COVID-19, Ryan and Karen Weckerly opened a coffee roastery. Then March 2020 hit. Join Ryan as he discusses how he and his wife Karen used technology, social media, and Amazon to pivot their business model. What was initially planned as an in-house coffee roaster and tasting experience, with limited retail hours and only for small groups turned quickly into a full-scale retail destination, featuring a full menu of custom drinks and roasted coffees, available seven-days-a-week via contactless curbside pickup at a custom-built outdoor kiosk. Learn more about how Ryan and Karen continued to build their new business with online retail sales, all while creating an experience for local patrons through a new, greatly expanded retail storefront and Coffee Bar.
 
Attendees will learn:
  • To adapt business models utilizing technology and social media
  • How to successfully pivot with significantly reduced revenue
  • A quick view into utilizing online retail outlets
  • How to leverage social media to create new fans and brand loyal followers with examples of organic and paid social strategies
  • How COVID-19 continues to change the retail landscape, and how a pandemic helped us think creatively and succeed
Future Topics include:  
Crucial Business Components to Success – June 16, 9:00 – 10:00 a.m.
The Art of Pivoting: Strategies for Developing a Flexible Business Model for the Future – July 21, 9:00 – 10:00 a.m.
Sales and Marketing to Help You Dominate Your Market - August 18, 9:00 – 10:00 a.m.
 

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