The Art of Pivoting: Strategies for Developing a Flexible Business Model for the Future Presented by IACCE

July 21, 2021 | 9:00 AM - 10:00 AM

Statewide chambers have joined together to host a Small Business Webinar Series featuring five monthly webinars to help businesses navigate the new normal.  Experts in their fields will show you all you need to know – from legal considerations to best practices in digital advertising; from brand identity to effective sales techniques; from actionable advice on marketing and communication best practices to help your small business succeed in 2021 and beyond.
 
The Art of Pivoting: Strategies for Developing a Flexible Business Model for the Future Presented by Julie Shields, President/CEO, USASBE
 
The COVID-19 Pandemic has caused changes to business models in every industry. Learn how three business owners pivoted to extend their brand identity using technology and social media. Listening to customer's wants and needs has never been so important. The discussion will include how to use data to make your next move. This session will include time for Q&A on how you can apply these concepts to your specific industry.
 
Takeaways include: 
  • tips for "listening" to your customer's new behaviors 
  • identifying customers as key influencers.
Future Topics include:  
Sales and Marketing to Help You Dominate Your Market - August 18, 9:00 – 10:00 a.m.
 

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