Modern Marketing: Engaging New Customers with New Media & Technologies

April 15, 2010

DePaul University-Coleman Entrepreneurship Center’s "Business Owner Academy" is offering a course titled "Modern Marketing: Engaging New Customers with New Media & Technologies"
Marketing in the digital age is moving from advertising to engagement, from one-way media to interactive social media. If your business doesn’t adapt, you will start losing customers to competitors who do.
In this course, you will learn how to solidify a strategy to attract and keep customers using the most cost-effective and engaging tactics. With peer business owners, you will participate in hands-on activities and achieve milestones such as: targeting new markets with new media and technologies; developing a strong digital marketing strategy supported by practical tactics; analyzing data from these key tactics; and making business decisions based on this data.
Class Sessions
1. Breaking Down Digital Marketing: An Overview
2. Understanding Today’s & Tomorrow’s Generations
3. Digital Marketing Strategy and Tactics
4. Optimizing Search Engine Placement
5. Making the Most of Paid Search & Display Advertising
6. Joining the Social Media Conversation
7. Web 2.0: Building on Peer-to-Peer Interaction & Creating Stickiness
8. Connecting the Dots with Analytics & Decision-Making
This course is part of the Business Owner Academy, a curriculum of courses open only to owners of companies generating up to $25 million in annual revenue.
For more information or to register, click here
The DePaul University Coleman Entrepreneurship Center is an education partner of the LPCC.
  • Location

    DePaul Center
    1. E. Jackson, Suite 8012
  • Fees/Admission

    $1,595 /LPCC member
    *Cost includes course materials and refreshments
    $1,795/ Non-member
  • Contact Information

    For more information or to register, call Stephanie Furlan at (312) 362-8676
  • RSVP


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